I art directed the consumer website for Microsoft Surface, which included the launch the all-new Surface Headphones. My role included overseeing the creation of fully responsive designs, presenting to clients, creating prototypes, managing junior designers, while ensuring accessibility and brand standards were always met.
Role: Art Direction
My team collaborated with strategy and UX to design effective responsive experiences, and grow the overall scope of Microsoft work from a few projects to a full-scale AOR account for the agency.
Surface Headphones
For the release of the all-new Surface Headphones, the client requested some outside the box design. The result was a product page which not only showcased the headphones as a lifestyle accessory, but as a smart device which truly integrates into your everyday world.
Help Me Choose
My team redesigned the Help Me Choose app to simplify the buying process. The result was a streamlined experience which increased consumer familiarity with the Surface product line, influenced user purchase decisions, and most importantly increased Surface purchases.