For the launch of the all-new Eclipse Cross, Mitsubishi required all of their agencies to coordinate marketing around a livestream event during an actual solar eclipse. My team was tasked to design a pre-launch web page and micro-site which would both countdown and stream launch event, and finally segue into a stylized profile page.
Role: Art Direction
The launch event was divided into 4 phases.
Upcoming Page
The upcoming page which lived on the proper site, was designed to be a pre-launch profile of the Eclipse cross. It also gave customers the ability to sign up for updates, and countdown to the eclipse livestream event.
Micro-site: Countdown / Launch Event
With its own unique URL the countdown served as a gateway to the micro-site. When the clock reached zero the solar eclipse was live streamed featuring the Eclipse Cross.
Micro-site Expanded
After the livestream event the micro-site expanded to reveal a unique stylized profile page.
