For the redesign of its product page, my team produced a photoshoot to create a lifestyle narrative around the Outlander’s versatility & reliability. The imagery generated from the shoot not only helped to fortify brand/product awareness, but also was utilized across other marketing imprints.
Role: Art Direction
The visual narrative of the photoshoot was a family camping trip, which showcased the Outlander's stylish and rugged features.
A Fresh Perspective
Along with new lifestyle centric imagery, the Outlander’s VLP was enhanced with a new immersive 360, preview gallery, animated safety diagrams, and cargo configurator.
