Complete redesign and re-launch for KIA's North American website. This included a robust sitemap consisting of over 18 vehicle landing pages, brand/company pages, a suite of buying tools, and certified pre-owned sections.
Role: Creative Direction
The design system is visual, minimal, and modular, resulting in an adaptable framework that enhances brand story and simplifies the buying experience.
Vehicle Landing Pages
As Kia began a new chapter diversifying its fleet of vehicles, its online presence was evolving as well. Adapting so many unique product narratives into a streamlined interaction framework was no easy task. The below visuals are representative of the directional uplift and visual language definition I implemented. With 2019 and 2020 being some of the biggest years sales-wise, the complete connected experience continues to be a key strategic priority for Kia.
Shopping Made Easy
A suite of robust shopping tools were developed to make building and buying a car as simplistic as possible across all of Kia's digital platforms.
